Post by account_disabled on Mar 6, 2024 1:16:27 GMT -5
When a repeat customer does not purchase for a period of time, follow-up can be done to encourage the sale. Personalization in email marketing Once we have segmented the list based on the data we have, either through registration forms, behavior or integration with other systems such as CRM or POS, we can personalize communication with each group. Beyond including the subscriber's name in the subject line or in the body of the text, today's technology allows you to create dynamic content, depending on the location of subscribers, their gender, their purchasing behavior or their lifestyle. You can see how it's done in the recommended email marketing tools at the end. Of course, the evolution of email has also meant its integration with websites, allowing the retailer to have a second chance against abandoned carts, for example. It's about being as relevant as possible to the customer, ensuring that each one can see different things within the same email. For example, within the same group, let's put users from a certain location, dynamic content will allow us to design a different email depending on whether the user is a man or a woman.
The results of personalized campaigns are incredible , when subscribers receive content that is tailored to them, they are more likely to open the emails, click and buy. Let's look at some examples: Sephora personalizes according to the customer's status ; according to its loyalty program, customers remain in different statuses depending on their spending. VIB members Costa Rica Mobile Number List receive exclusive promotions, through the same email the VIB customer can receive a gift from a certain brand if they spend more than x money, while those who are not members will be asked to explore the products without mentioning the gift. Adidas segments by gender. When it comes to clothing, there are differences. Through the same email, men will receive an email with photos of men's clothing from a brand and women will receive the same, but with women's clothing. On, a global running footwear and apparel brand, uses location-based personalization. Send maps with running routes in a given city, suggested landmarks, and the most notable cafes based on the subscriber's location.
Of course, the language also changes. Email automation Thanks to email marketing automation tools, it has been possible to evolve into a communication channel that takes the pulse of the customer base. When someone makes a purchase, adds an item to their shopping cart, or signs up to receive information, they can automatically receive a predetermined series of emails that allow the retailer to have multiple touchpoints with potential and actual customers, generating a substantial return on sales. investment, since they are sent based on user behavior or a period of time. Automation takes the principles learned in segmentation to a whole new level, by sending predefined campaigns to subscribers after a specific behavior. These can range from a simple automatic response (autoresponders), initiated by a subscription or purchase, to much more sophisticated automations, which are activated by the subscriber's participation in online or offline activities, moving them through the sales funnel. The key to successful automation is investing time and effort in knowing purchasing habits and understanding the customer journey from click to sale.
The results of personalized campaigns are incredible , when subscribers receive content that is tailored to them, they are more likely to open the emails, click and buy. Let's look at some examples: Sephora personalizes according to the customer's status ; according to its loyalty program, customers remain in different statuses depending on their spending. VIB members Costa Rica Mobile Number List receive exclusive promotions, through the same email the VIB customer can receive a gift from a certain brand if they spend more than x money, while those who are not members will be asked to explore the products without mentioning the gift. Adidas segments by gender. When it comes to clothing, there are differences. Through the same email, men will receive an email with photos of men's clothing from a brand and women will receive the same, but with women's clothing. On, a global running footwear and apparel brand, uses location-based personalization. Send maps with running routes in a given city, suggested landmarks, and the most notable cafes based on the subscriber's location.
Of course, the language also changes. Email automation Thanks to email marketing automation tools, it has been possible to evolve into a communication channel that takes the pulse of the customer base. When someone makes a purchase, adds an item to their shopping cart, or signs up to receive information, they can automatically receive a predetermined series of emails that allow the retailer to have multiple touchpoints with potential and actual customers, generating a substantial return on sales. investment, since they are sent based on user behavior or a period of time. Automation takes the principles learned in segmentation to a whole new level, by sending predefined campaigns to subscribers after a specific behavior. These can range from a simple automatic response (autoresponders), initiated by a subscription or purchase, to much more sophisticated automations, which are activated by the subscriber's participation in online or offline activities, moving them through the sales funnel. The key to successful automation is investing time and effort in knowing purchasing habits and understanding the customer journey from click to sale.