Post by nurnobisorker04 on Apr 24, 2024 4:01:01 GMT -5
“Can you write it like that?” – Many German companies are afraid of using too much humor on their websites. The fear of appearing dubious and leaving a strange impression on potential B2B clients is too great.
This caution is often reflected in soulless texts containing phrases such as sustainable success, innovative approaches, traditional businesses, etc. and they don't really attract anyone.
Do it better! Competent behavior and humor are not a contradiction. On cell phone number lists usa the contrary: If you want to get closer to your customers and differentiate yourself from the unison texts of your competitors, humor is a great way to establish a personal contact and leave an individual impression.
In this article we will show you why humor is not only allowed in B2B, but is even important when building a bond with the client. We will also give you tips on how to write with humor and what prohibited things you should avoid.
Humor in B2B texts = dubious?
Why do many companies avoid adding a touch of humor to their texts?
German companies want to appear serious. This adjective means professional skills, morals and tradition. On the company's website, the desire for seriousness is often reflected in a soulless uniform.
These are third-person texts that don't really appeal to anyone and are full of phrases like sustainable success, innovative approaches, etc.
This caution is often reflected in soulless texts containing phrases such as sustainable success, innovative approaches, traditional businesses, etc. and they don't really attract anyone.
Do it better! Competent behavior and humor are not a contradiction. On cell phone number lists usa the contrary: If you want to get closer to your customers and differentiate yourself from the unison texts of your competitors, humor is a great way to establish a personal contact and leave an individual impression.
In this article we will show you why humor is not only allowed in B2B, but is even important when building a bond with the client. We will also give you tips on how to write with humor and what prohibited things you should avoid.
Humor in B2B texts = dubious?
Why do many companies avoid adding a touch of humor to their texts?
German companies want to appear serious. This adjective means professional skills, morals and tradition. On the company's website, the desire for seriousness is often reflected in a soulless uniform.
These are third-person texts that don't really appeal to anyone and are full of phrases like sustainable success, innovative approaches, etc.